Spread the word
Although the majority of those who support your fundraising are likely to be people you already know, it’s still really important to actively promote your fundraising activity.
If you’re organising a fundraiser for charity, you’ll need to shout about it to everyone you know in order to have the most impact. That means putting up posters, posting on social media channels and letting everyone know what you’re doing to raise money and why you’re doing it.
Shout about it
Shouting about your fundraiser might seem daunting but we’re here to help. Think about how you can get as much publicity as possible, and check out our top tips on promoting your fundraising.
Word of mouth
Don’t underestimate the power of word of mouth, it’s the ultimate marketing tool. Tell your friends, family and colleagues about your fundraising and get them to spread the word.
Promote the cause
This is crucial. If people know the inspiration behind your fundraising and the difference their donation makes, they’ll be much more likely to support you. See the difference every donation makes.
A picture says a thousand words
Use photos throughout your publicity to personalise your event and attract more attention. Make sure someone is lined up to take snaps on the day of your fundraiser too – this will be a big help when it comes to collecting donations.
Use Social Media
Social networking sites such as Facebook and Twitter are brilliant tools when it comes to promoting a fundraising event. It’s a fantastic way of sharing your online fundraising page with everyone you know, and their friends! Don’t be shy, shout about what you are doing. Many people will want to help you once they know what you are doing, and the main reason people give is simply because someone asked. Remember to tag us in your photos on Facebook, Instagram, TikTok and LinkedIn.
Share your story with the local media
Never underestimate the power of local media, they can be a huge help. They want stories about what’s going on in your area, and you want as much support as possible. Everybody wins! If you want to get local media involved, we have a sample press release you can download and send to your local newspapers. Download press release template here. Remember stories are more attractive to editors if they have a photo to accompany them.
Get sponsored by a local business
Asking a local business to sponsor you is a great way to advertise your event and keep your costs down. Try and talk to the manager in person or over the phone as opposed to in an email or letter.
Email your friends and family
It’s a great idea to email your family and closest friends first and ask them to be the first to donate. An empty page can be a little intimidating, having a couple of donations on the page should encourage other supporters. People tend to match the amounts already listed on the page, so do target your most generous supporters first!
Put your page address in your email signatures
Adding your web address to your email signature is a quick and easy win in terms of getting your page out there, just add it as hyperlink. It only takes doing it once and then every email that you send out will be raising more awareness of your fundraising and attracting more donations.
Keep shouting about it
Of course, there are loads of others ways you can spread the word about your fantastic fundraising efforts. You could upload a video to YouTube thanking people for their support, or share a photo on Instagram.
Don’t forget to tell us about it
We love to hear about our supporter fundraisers. Send your photos and fundraising stories to info@gbss.org.uk and we might even ask you to feature them on our Facebook page or in our newsletter.
Got a question?
We would love to hear from you and answer any question you may have about promoting your fundraiser for Group B Strep Support. Call the fundraising team on 0330 120 0795 or e-mail fundraising@gbss.org.uk.
